Our guest today is Jess Druey, founder of Whiny Baby, a wine label that’s all about keeping it fun and keeping it real. These are not your parents’ dusty vintages and the wines not aimed at wine aficionados with massive cellars of expensive bottles. This is wine for a younger generation, Gen Z to be specific, the babies of the wine world, people dipping their toes in and looking for a good time.
Jess says the wine industry has an old people problem and that wineries don’t know how to talk to Gen Z and wine newbies. We agree with that. So Jess went about re-imagining, reinventing, and reinvigorating the often stodgy wine world.
Think of wine in terms of the vibe, the experience, the emotion. We love a wine bottle that comes with bling and super fun labels that turn in the savable stickers.
But Jess is not just a rising star in the wine world, she’s a star in the TV world. We’ll get some behind the scenes stories about her big win on Gordon Ramsay’s Food Stars.
Whiny Baby is Gen Z owned and operated, loud, colorful, fun, and irreverent. By re-imagining the wine experience, Whiny Baby’s call to Gen Z is, it’s time for you to break up with your seltzers.
• Unwined White Wine Blend
• OMG!?! Fizzy Rosé
• Obsessed Red Blend