New Sip Sip Hooray! podcast episode – A frank BTS look on what – and how much money – it takes to establish a new winery in Napa.
Fred and Trey Eppright are the father-son duo behind Parable Wines in Napa Valley. They built careers as real estate developers in Texas, but after trips to various wine regions, Trey fell in love with wine and wanted to find a winery property in Napa Valley. He convinced Fred to invest in his dream.
Their journey began with the former Dutch Henry Winery, which was devastated in the 2020 Glass Fire. Fred and Trey share with us the long process, including obstacles along the way and an honest look at the financials involved, to give this winery new life as Parable Wines.
Their story includes the challenges of starting a winery in Napa Valley and the permit battles that delayed their vision for 3+ years.
After listening we know you’ll have a new appreciation for why wine costs what it does.
Wines tasted in this episode:
- 2022 Ritche Chardonnay, Russian River Valley, Sonoma County
- 2021 Vangone Vineyard Cabernet Sauvignon, Atlas Peak, Napa Valley
- Follow Parable Wines
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