“My dying wish is to see Paso Robles be a household name.” – Austin Hope
He was a troublemaker. Then he helped build Paso Robles wine country.
What does it take to help build a wine region?
Austin Hope knows. His family moved to Paso Robles in 1978, when the area was still dominated by grain fields and cattle. Decades later, Hope Family Wines is making wine for consumers around the world—and Austin is still pushing Paso Robles forward.
The Marys chat with Austin about the family’s journey from farming to winemaking, the evolution of Paso Robles wine and its 11 sub-AVAs, and why he believes the region’s diversity is one of its greatest strengths.
We also dig into regenerative farming, soil health, biodiversity, the One Block Challenge, baby doll sheep, alpacas, bees and the family’s new provisions project that includes growing truffles. Plus, Austin tells the story behind his childhood nickname— and how Troublemaker eventually became a wine brand.
And then there’s Hope on Park, the family’s downtown Paso Robles newest tasting experience, where wine is meant to be fun, approachable and experiential. Don’t miss the gorgeous sidewalk tasting bar and infinite Instagram-worthy backdrops.
As Austin says, “It’s about bringing people together and sharing stories, laughs, cries, love.”
Visit Hope Family Wines Austin Hope Tasting Cellar and Hope on Park
Follow Hope Family Wines on Instagram